

Hence, this post attempts to detail the concept, expand the concept a bit with my own interpretation, and describe the potential future opportunity leveraging this concept. To date there hasn’t been (as far as I can tell) a very compact and easy to understand coverage of the compulsion loop concept.

The compulsion loop concept regained popularity in the 2010-2012 period with the application of compulsion loop principles in social games and especially by companies such as Zynga however, I believe this is an area of future opportunity that will potentially gain a renaissance especially in mobile gaming. Since the concept of the compulsion loop applied to video games was introduced as early as 2001 by John Hopson (while a researcher at Bungie), we’ve seen compulsion loop mechanics integrated into video games fairly broadly.

A man can surely do what he wills to do, but cannot determine what he wills.
